About Christina Kniewasser
As Head of People & Operations at Evergreen Media®, Christina Kniewasser oversees the interface where employees and organization come together. Her focus lies in recruiting and employer branding, where she introduces innovative approaches to attract talent and foster a sustainable company culture.
With a background in journalism as well as a Bachelor’s degree in Marketing and Communications Management and a Master’s in Digital Marketing, Christina brings a broad range of experience. From 2016 to 2022, as Head of Content, she shaped the development of a high-performing content team at Evergreen Media®. A subsequent qualification in organizational development opened up a new professional perspective for her. Today, she applies this knowledge to designing onboarding processes, supporting employee concerns, and managing internal organization.
In doing so, she recognizes the needs of her team with great empathy, while her problem-solving skills reliably resolve even complex organizational questions. At the same time, her forward-looking mindset ensures that processes and structures grow in step from an early stage
Professional Experience
Head of HR
2025 – Present
Company: Evergreen Media AR GmbH
Parental Leave
2023 – 2024
Head of Content Marketing
2016 – 2022
Company: Evergreen Media AR GmbH
Freelance Editor
2010 – 2015
Company: Tiscover
Online Marketing Intern
2013
Company: Broadplace Advertising Ltd
Education
FH Kufstein Tirol – University of Applied Sciences
2014 – 2016
Degree: M.A. Digital Marketing
FH Kufstein Tirol – University of Applied Sciences
2011 – 2014
Degree: B.A. Marketing & Communication Management
WIFI Innsbruck
2010 – 2011
Field of Study: Media Production (Medienmacher)
Medienkolleg Innsbruck
2008 – 2010
Focus: Video Production, Web Design, Photography, Business Administration
Stiftsgymnasium Admont
1999 – 2007
Focus: Languages
