Digital PR

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Generative AI is the new gatekeeper of the internet. It determines which brands become visible and which don’t. Communications, PR, and marketing leaders must actively position their topics in the right context to secure relevance, reputation, and control over their own brand.

Digital PR, SEO, and content marketing from a single source

Shape the customer journey in an AI-powered world

AI Ready SEO Roadmap

Accelerate your path to growth

Create meaningful touchpoints worldwide

What your campaign could look like

How we drive growth

Create clarity.

In a targeted exploration and strategy phase, we analyze your target audiences, topics, existing mentions, digital authority profiles, and the relevance of your content in an AI-shaped media landscape.

We identify the topic clusters, formats, and data points with which your brand builds trust, visibility, and mentions in relevant media and AI systems – and develop a clear, prioritized PR roadmap from this.

Activate the levers.

We work closely with your teams and implement the critical PR initiatives ourselves. This includes data stories, digital PR campaigns, targeted pitching, thought leadership, studies, strategic seeding, and building authority and relevance through high-quality publications..

Which measures we specifically choose emerges from the identified potential – not from a fixed service catalog.

Scale impact.

Online PR isn’t a campaign firework – it’s a continuous process. We continuously create new touchpoints, strengthen your thought leadership, and systematically expand your media visibility – in traditional media, specialist portals, digital sources, and AI systems.

When new opportunities emerge or trends shift, we adjust priorities. Our goal isn’t just reach, but relevance, influence, and business impact.

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How we support you on your growth journey

Data-Driven Digital PR Campaigns

Transform numbers and data into stories that fascinate and inspire. With data-based studies and reports, you create substantive content that appeals to media and reaches your target audience.

Targeted Pitching to Top Multipliers

We prepare your message so top journalists, leading trade magazines, and influenters want to share it. This builds long-term relationships with key figures in the media landscape.

Broad Seeding to Maximize Reach

To guarantee maximum reach, we additionally use broad seeding that goes beyond traditional channels. This tactic not only increases brand visibility but also raises the likelihood of viral effects that carry your message far beyond the originally targeted channels.

Visibility in Relevant Media

We place your brand in journalistic articles and editorial content. Each publication brings you closer to your target audience, creates valuable touchpoints along the customer journey, and increases your authority through backlinks.

Thought Leadership and Expert Positioning

Your expertise becomes visible. With specialist articles, commentary, or interviews, we position you in the most important media in your industry. You build credibility, strengthen your brand authority, and reach your audience where it really matters.

Why the best trust us

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Frequently Asked Questions

Digital PR increases visibility among decision-makers, provides reach in leading media, and strengthens authority through mentions and backlinks. With AI search and chatbots, it gains additional relevance as brands are cited and perceived more frequently.

 

Evergreen Media combines digital PR with SEO, content marketing and Generative Engine Optimization. Unlike internal teams, we work in a highly performance-driven manner and can guarantee a defined number of publications per campaign.

At the same time, we develop content and campaigns so your brand not only gets publications but also becomes newsworthy. This is a decisive advantage in an environment where AI search and digital visibility depend on mentions and authority.

This question can’t be answered universally. At Evergreen Media, focus projects start at €30,000/year. Strategic projects with PR, GEO, and content marketing range between €60,000–150,000. Integrated partnerships for comprehensive digital growth begin above €150,000.

Evergreen Media doesn’t think of digital PR in silos. We connect PR with SEO, GEO, and content marketing, create cross-channel synergies, and thus simultaneously increase reach, visibility in AI search, and strategic impact on business goals.

Evergreen Media is an international digital growth consultancy. We work with mid-market companies, large enterprises, and corporations – including Fortune 50-level organizations – on the targeted development of their digital presence in an AI-powered world.

Our focus is on Search Engine Optimization (SEO), Generative Engine Optimization (GEO), content marketing, digital PR, and paid media. We help companies systematically unlock market potential, strategically manage their digital visibility, and effectively implement digital growth initiatives under real conditions.

To do this, we bridge the gap between strategy and impact. As a strategic sparring partner and steward, we don’t just support companies on a project basis – we take responsibility for continuous progress. At Evergreen Media, strategy, management, and execution are directly interconnected.