Christina Kniewasser, MA

Head of HR

About Christina Kniewasser

As Head of HR at Evergreen Media®, Christina Kniewasser combines strategic thinking with a deep sense of empathy. Her core focus lies in recruiting and employer branding, where she introduces innovative approaches to attract top talent and foster a sustainable corporate culture.

With a background in journalism, marketing, and communication management, Christina brings a broad spectrum of experience to the table. From 2016 to 2022, she played a pivotal role as Head of Content in building a high-performing content team at Evergreen Media®. Leveraging the expertise and skills gained during that time, she now dedicates herself to the development and strengthening of the HR department.

Christina is convinced that a company’s success is intrinsically linked to the satisfaction and continuous development of its employees.

Professional Experience

Head of HR
2025 – Present

Company: Evergreen Media AR GmbH

Parental Leave
2023 – 2024

Head of Content Marketing
2016 – 2022

Company: Evergreen Media AR GmbH

Freelance Editor
2010 – 2015

Company: Tiscover

Online Marketing Intern
2013

Company: Broadplace Advertising Ltd

Education

FH Kufstein Tirol – University of Applied Sciences
2014 – 2016

Degree: M.A. Digital Marketing

FH Kufstein Tirol – University of Applied Sciences
2011 – 2014

Degree: B.A. Marketing & Communication Management

WIFI Innsbruck
2010 – 2011

Field of Study: Media Production (Medienmacher)

Medienkolleg Innsbruck
2008 – 2010

Focus: Video Production, Web Design, Photography, Business Administration

Stiftsgymnasium Admont
1999 – 2007

Focus: Languages