Go-to-Market in Germany

Name: GEO-Agency
Rating: 5
Author: Olga Kundius

Build visibility in Google and AI assistants in Germany

Request Strategy Session

You want to grow organically in Germany. Here, visibility is shaped by local decision contexts: what people actually ask, how they compare options, and which sources they trust.

Evergreen Media helps international mid-sized companies and enterprises become systematically visible in Google and AI assistants—through SEO and GEO, content, and digital PR as one integrated system.

Germany

Culture beats translation

In Germany, relevance follows different rules: what questions people ask, how they evaluate offers, and which sources they consider credible. Brands that simply translate messaging remain interchangeable.

We translate your market logic into German decision contexts—so you become organically visible and recognized as a relevant provider.

Integrated System

SEO/GEO, Content and PR—integrated

Visibility in Google and AI assistants is driven by a system: technical foundations, demand and intent understanding, clear decision-ready content, and independent mentions. We connect SEO, content marketing, digital PR, and GEO into one strategy—so visibility can be scaled deliberately.

Responsibility

Stewardship to outcomes

Many initiatives fail at the handoff between strategy, execution, and steering. Evergreen Media takes responsibility across all phases: from diagnosis and roadmap to executing the highest-impact initiatives and continuously evolving the program.

Experience

Internationally tested, rooted in Germany

For more than ten years, we’ve worked with international enterprises and complex organizations. That creates confidence in navigating governance, stakeholder alignment, and operational complexity.

At the same time, Germany is our home market. We understand how trust forms, which sources matter, and how buying decisions get shaped—across search and AI systems.

SEO vs GEO vs AEO

Search Engine Optimization

SEO ensures that your website appears in Google and other search engines for relevant queries. It includes technical quality, clean site architecture, relevant content, and authority. Goal: increased visibility in search results and qualified traffic to your website.

Generative Engine Optimization

GEO strengthens your visibility in AI-powered search and AI assistants. The objective is for your brand to be mentioned more frequently and positioned accurately in AI-generated answers. This includes your own content, external sources, as well as measuring and managing AI visibility.

Answer Engine Optimization

AEO optimizes content for direct answers in AI search and assistants. Questions are structured the way users actually ask them, and answers are formatted so systems can clearly extract, reproduce accurately, and potentially cite them as a source.

What working with us looks like

Create clarity.

In a discovery and strategy phase, we clarify how Germany works as a market: decision contexts, demand, search intent, the competitive landscape, and the sources that shape trust.

The result is a prioritized roadmap for visibility in Google and AI assistants—with clear goals, roles, and next steps.

Activate the levers.

We work closely with your teams to execute the highest-impact initiatives together: technical foundations, content, and digital PR. Evergreen Media takes ownership for quality, prioritization, and progress. What gets done is driven by business impact—not by a fixed service menu.

Steer growth.

Visibility in Germany is dynamic: behavior shifts, competitors move, and AI interfaces evolve. We measure impact against your goals, identify new opportunities, and adjust priorities—so you capture more of the demand that already exists in the market, without busywork.

Does your global strategy translate to the German market?

Request Strategy Session

Our services

This is how we support your growth in Germany

Germany Intent & Demand Mapping

The German market is broken down into decision contexts, questions, and search intent. This produces a prioritized demand and topic map that shows exactly what drives visibility.

SEO & GEO strategy for Germany

A clear strategy is defined for Google and AI assistants: information architecture, priorities, formats, and technical requirements. The outcome is a robust plan for how your brand shows up as a relevant source—not just another player.

Content strategy & editorial system

Demand is translated into an editorial system that works in Germany. Topics, formats, guidelines, and briefing standards ensure content is consistent, clear, and decision-oriented—and doesn’t read like translation or global marketing.

Content production & scaling

Content is produced with AI-supported workflows and rigorous editorial quality control. Structure, factual grounding, and consistency come first—so the system scales with your teams without quality loss or “content factory” output.

Digital PR & authority building

Independent credibility is built through placements in relevant trade media, directories, and communities. Topics and assets are developed to trigger mentions and position your brand as a reliable source in search and AI systems.

Technical foundations & “AI visibility readiness”

We establish the technical prerequisites so content can be found reliably and processed correctly. This includes crawling and indexing, performance, internal linking, and data quality—plus markup where it makes sense.

Measurement, steering & prioritization

Visibility is managed like a growth program. A fixed operating cadence connects monitoring, learnings, and decisions: what gains visibility, what gets cited, and what drives business impact. This creates clear priorities for content, technical work, and PR initiatives.

Enablement for international teams

International teams are enabled to operate confidently within German market logic. Workshops, playbooks, reviews, and sparring accelerate content, processes, and decisions internally—so Germany works in practice, not just on paper.

Why Our Clients Trust Us

Olga Kundius

Digital Traffic & Performance Manager, Nespresso

Working with Evergreen has enabled us to strategically realign Search while simultaneously making our processes significantly more efficient. The audits (UX, technical, and OnPage) identified clear areas for action, allowing us to deploy resources more strategically and systematically expand visibility together with Evergreen Media.

Stefan Pfeiffer

Marketing Manager, Shell

With our strong brand, we thought our target audience knew us and our products, but after the keyword analysis, we saw how much work there still was to do regarding market perception. That was a lot. The Evergreen Media team distinguished themselves through structure, professionalism, and performance, and exceeded my expectations and those of my colleagues.
Der Effekt durch SEO war sehr rasch spürbar, hat sich für uns in jedem Fall gerechnet.

Simon Friedl

Team Lead External Digital Communication, WALTER GROUP

We greatly appreciate working with the Evergreen team! Their professional approach and deep understanding of search engine optimization have been extremely helpful. The team presents themselves as highly competent and delivers transparent and tailored solutions. We particularly appreciate the Tyrolean charm that comes with working with Evergreen Media – a clear recommendation!

Tobias Knebel

Head of Marketing, WALDNER Holding SE & Co. KG

What's it ultimately about? Relevance. For Google as well as in collaboration. The Evergreen Media team focuses on what moves us forward most effectively—highly competent and motivated, with transparent and well-reasoned measures. It became clear very quickly that we want to work with Evergreen long-term. We feel perfectly supported, discover many optimization opportunities together, and oh yes – it's fun too… Absolutely recommendable.

Julia Hornstein

Department Lead Digital Marketing, EGLO Leuchten

The joint potential analysis with Evergreen Media sharpened our strategic direction for the webshop. We recognized how crucial structured and scalable content is for our growth and that we can only sustainably realize this scope through building high-performance content automation workflows.

Anna Lechner

Teamlead E-Commerce, TUI

Through our collaboration with Evergreen Media, we've gained valuable insights and new perspectives that have significantly advanced our digital content strategy. The structured analysis and targeted prioritization of measures have substantially supported our strategic decisions. This has equipped us for the significant AI-driven changes in SEO, enabling us to maintain our visibility and relevance at a high level in the future.

Lukas Werner

Website Manager / Marketing, Janitza electronics

What we particularly appreciate about Evergreen Media is how consistently and clearly they strengthen our AI and Search processes while simultaneously building our internal know-how. Their focused approach helps us reach our strategic goals significantly faster. This creates noticeable momentum for our team.

Anne Krug

Marketing / Communication, IMAGO Technologies

Our collaboration with Evergreen Media has strategically helped us sustainably strengthen our digital market position in the DACH region and USA through a new data-driven foundation. The defined measures in online marketing and content processes enable us to build scalable, quality-assured, and conversion-strong workflows for our entire digital visibility going forward.

View all references

Ready to enter and scale in the German market?

Request Strategy Session

Freqently Asked Questions

What starting points are a good fit?

Three scenarios are typical: you’re planning market entry in Germany, you’re already active but have limited organic visibility, or you have a lot of content that feels translated and doesn’t resonate with your audience.

Why is Germany often harder than other markets?

Because relevance is driven more by local decision contexts, search intent, and credible independent sources than by brand claims or global campaign logic.

Do you also support Austria and Switzerland?

Yes. The approach can be extended across the German-speaking region. Germany is the largest market and often the logical starting point; many companies then scale into Austria and Switzerland.

Is translating our English content enough?

Usually not. Translated content rarely matches German search and decision logic. Topics, reasoning, evidence, and comparison criteria must be adapted to local questions and source ecosystems.

We already work with a global SEO agency—why Evergreen Media?

Global setups often deliver standards. Germany requires local market logic, content that fits decision contexts, local authority, and prioritization by impact. Evergreen Media complements or leads the program when authority and organic visibility in Germany are the goal.

We have an in-house team—how does that work?

Evergreen Media strengthens your team as a strategic sparring partner and operational owner for the highest-impact levers. Responsibility, prioritization, and quality standards stay clear, while execution happens jointly or in a split model depending on capacity.

We already have a PR agency—would we still work with you?

Yes. PR is market- and language-specific because media landscapes and relationships differ by country. Global PR agencies often rely on local partners. Evergreen Media owns the Germany workstream and integrates digital PR with SEO, link building and GEO—so mentions strengthen search and AI visibility.

How do you handle brand, legal, and global constraints?

Germany performance must work within your guardrails. Evergreen Media operates with clear guidelines, aligned approval flows, and a system that enables local effectiveness without breaking global standards.

What if we don’t have internal capacity to execute?

Evergreen Media can execute the prioritized initiatives or build a scalable production and operating model with you. The point is to prevent progress from stalling due to resourcing constraints.

What does the start look like?

We start with a discovery and strategy phase. You then receive a prioritized roadmap, and you decide which initiatives will be executed and managed together.

Do you work in German or English?

Both. Calls, workshops, and documentation can be in German or English. Market-facing content and PR assets for Germany are developed in German so they match local search and decision logic.