AI-Driven Marketing

Name: GEO-Agency
Rating: 5
Author: Olga Kundius

Empowering smarter, more agile, and high-impact marketing through AI integration.

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As a CMO or marketing director, you face the question of how AI can be meaningfully used in marketing. Big strategies often fall short, proprietary large language models remain unused.

We help you recognize relevant use cases and deploy AI where it creates real business impact.

LIVED PRACTICE

AI isn’t a buzzword for us – it’s daily reality. Everything we develop, we test first in our own marketing. This ensures every recommendation doesn’t just work in theory but delivers real value.

EFFICIENCY THROUGH STRUCTURE

Workflows instead of tool chaos

We bring order to the AI landscape. Instead of confusing tool collections, we rely on clearly defined, tested workflows that adapt flexibly to your processes – for fast results without detours.

Marketing DNA

AI use as a growth lever

Rooted in GEO, SEO, content marketing, and digital PR—disciplines inherently designed for growth—we develop AI solutions not as an end in themselves, but as levers to drive lasting reach, influence, and business success.

STRATEGIC CONSULTING

More than execution

We think beyond individual tools and connect strategy, processes, and operational reality. As sparring partners to CMOs and marketing directors, we help deploy AI where it clearly supports your marketing goals.

APPROACH

How we conquer this new world with you

Client Lead

Experienced, pragmatic, and goal-oriented

Our experts combine deep knowledge of AI with marketing experience. We listen carefully, understand your challenges, and jointly develop actionable strategies aligned with your specific goals. No standard solutions, but tailored approaches.

COMMUNICATION

Honest and collaborative

We believe in transparency and open communication. From day one, you are part of the process—because we believe true partnerships grow through trust and regular exchange. No empty promises, just clear facts, honest feedback, and solution-oriented action.

BUilder MINDSET

Finding the best solutions through experimentation

Innovation takes courage, creativity, and experimentation. With a strong builder mindset, we analyze, test, and iterate until we identify the best solutions—because measurable progress is what ultimately matters.

Ready to count yourselves among the pioneers?

Schedule a free 30-minute strategy session with one of our specialists.

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AI MARKETING SERVICES

How we support you

Workshops and Strategy Development

Artificial intelligence has revolutionized marketing, from content creation to image and video production to campaign optimization and data analysis. But AI doesn’t replace thoughtful marketing strategy – it complements it.

In a workshop individually tailored to your needs, we jointly develop a practical AI marketing strategy so AI becomes your competitive advantage.

Evaluation and Implementation of the Right AI Tools

The market for AI tools is growing rapidly, but not every tool delivers the desired value. With our experience, we help you select the right solutions for your requirements, whether for content creation, translations, or image and video production.

We evaluate, implement, and optimize the appropriate tools and processes. So your marketing activities become even more efficient and impactful.

Workflows and Automation

Efficient workflows are the backbone of successful marketing processes. Based on a clearly defined AI strategy and proven tools, we develop a tailored framework for your processes.

Our priorities:

Maintain quality
Increase efficiency
Create clear, transparent workflows

This creates the perfect balance between automation and creative control.

Operational Implementation

Good results depend on clear instructions. This also applies to AI. We show you how to build workflows to optimally leverage AI’s potential.

We support you in implementation and train your team in the latest AI techniques. So your marketing doesn’t just keep up – it sets new standards.

Client Testimonials

Why the best trust us

Olga Kundius

Digital Traffic & Performance Manager, Nespresso

Working with Evergreen has enabled us to strategically realign Search while simultaneously making our processes significantly more efficient. The audits (UX, technical, and OnPage) identified clear areas for action, allowing us to deploy resources more strategically and systematically expand visibility together with Evergreen Media.

Stefan Pfeiffer

Marketing Manager, Shell

With our strong brand, we thought our target audience knew us and our products, but after the keyword analysis, we saw how much work there still was to do regarding market perception. That was a lot. The Evergreen Media team distinguished themselves through structure, professionalism, and performance, and exceeded my expectations and those of my colleagues.
Der Effekt durch SEO war sehr rasch spürbar, hat sich für uns in jedem Fall gerechnet.

Simon Friedl

Team Lead External Digital Communication, WALTER GROUP

We greatly appreciate working with the Evergreen team! Their professional approach and deep understanding of search engine optimization have been extremely helpful. The team presents themselves as highly competent and delivers transparent and tailored solutions. We particularly appreciate the Tyrolean charm that comes with working with Evergreen Media – a clear recommendation!

Tobias Knebel

Head of Marketing, WALDNER Holding SE & Co. KG

What's it ultimately about? Relevance. For Google as well as in collaboration. The Evergreen Media team focuses on what moves us forward most effectively—highly competent and motivated, with transparent and well-reasoned measures. It became clear very quickly that we want to work with Evergreen long-term. We feel perfectly supported, discover many optimization opportunities together, and oh yes – it's fun too… Absolutely recommendable.

Julia Hornstein

Department Lead Digital Marketing, EGLO Leuchten

The joint potential analysis with Evergreen Media sharpened our strategic direction for the webshop. We recognized how crucial structured and scalable content is for our growth and that we can only sustainably realize this scope through building high-performance content automation workflows.

Anna Lechner

Teamlead E-Commerce, TUI

Through our collaboration with Evergreen Media, we've gained valuable insights and new perspectives that have significantly advanced our digital content strategy. The structured analysis and targeted prioritization of measures have substantially supported our strategic decisions. This has equipped us for the significant AI-driven changes in SEO, enabling us to maintain our visibility and relevance at a high level in the future.

Lukas Werner

Website Manager / Marketing, Janitza electronics

What we particularly appreciate about Evergreen Media is how consistently and clearly they strengthen our AI and Search processes while simultaneously building our internal know-how. Their focused approach helps us reach our strategic goals significantly faster. This creates noticeable momentum for our team.

Anne Krug

Marketing / Communication, IMAGO Technologies

Our collaboration with Evergreen Media has strategically helped us sustainably strengthen our digital market position in the DACH region and USA through a new data-driven foundation. The defined measures in online marketing and content processes enable us to build scalable, quality-assured, and conversion-strong workflows for our entire digital visibility going forward.

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Ready for more efficiency and agility?

Discover new potential with us and drive your digital growth – no matter what technologies the future brings.

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Frequently Asked Questions

How can I use AI in marketing?

AI amplifies marketing by automating processes, increasing agility, freeing up time for strategy and creativity, efficiently analyzing large volumes of data, and enabling personalized campaigns. The key is selecting the right processes to drive real value—rather than simply adding more complexity.

What opportunities and risks does AI have for marketing?

Generative AI offers opportunities such as increased efficiency and agility, scalable content production, data-driven decision-making, more time for strategy and creativity, and hyper-personalized engagement. At the same time, risks arise from declining quality, brand commoditization, and a lack of strategic integration.

In which processes is AI useful in marketing?

AI is useful in content creation, research, data analysis, campaign optimization, personalization, and automation of repetitive processes. Not every process benefits. The key is understanding the strengths and weaknesses of generative AI and choosing the right solution for each use case.

Which marketing processes can be automated with AI?

AI enables the partial automation of content production, SEO and keyword research, campaign reporting, lead scoring, social media posting, email personalization, and data analysis. Automation reduces routine work and frees up teams to focus on strategy, creativity, and growth initiatives.

Should you build AI in marketing internally or hire an AI marketing agency?

AI automation requires deep process knowledge, expertise in generative AI, and a strong understanding of business impact—capabilities that are often missing internally. External partners bring experience, structure, and an outside perspective. This enables effective automation instead of costly pseudo-automation, which is common in underperforming in-house solutions.

What services does an AI marketing agency offer?

We develop strategies, automate workflows, integrate the right tools, and support content production, data analysis, and campaign optimization. The goal is to increase efficiency, reduce team workload, and deploy AI in a way that delivers measurable ROI.

How does an AI marketing project with Evergreen Media work?

Each engagement starts with a clear understanding of goals, resources, and processes. From there, we design tailored AI solutions—from custom GPTs to scalable content workflows and purpose-built tools that drive efficiency and marketing impact.

What does it cost to implement AI in marketing?

Costs depend on objectives and requirements. Smaller pilot or focused projects typically start at €30,000. For more extensive initiatives, there is no fixed upper limit, as scope, effort, and impact can vary significantly.