Content Marketing

Name: GEO-Agency
Rating: 5
Author: Olga Kundius

Content that builds market leadership – instead of just filling pages.

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As a CMO or marketing director, you face the challenge of making your brand visible in an increasingly complex, AI-driven environment. We don’t think about content marketing like a traditional agency, but like entrepreneurs: with focus on business impact, relevance, and growth.

With our experience from hundreds of projects – from hidden champions to Fortune 50 companies – we develop content strategies that truly reach users: content that helps, inspires, and creates trust – with people and algorithms. This creates visibility exactly where decisions are made.

STRATEGY

Strategic content marketing that works

We combine our experience from projects with Fortune 500 brands and mid-market companies to develop tailored
SEO-, GEO-, content- and digital-PR-strategies.

As your strategic sparring partner, we help you transform digital challenges into competitive advantages.

LEADERSHIP AND EXECUTION

Accelerate your path to growth

Ideas alone aren’t enough. We identify your most powerful growth levers, take ownership of execution, and ensure concepts become measurable results.

Our strategic approach connects planning, management, and execution to put your company on the path to success.

PREMIUM CONTENT SERVICES

Tailored solutions that truly fit

We won’t force you into a rigid framework. Instead, we analyze your setup – including internal resources, workflows, and constraints – and develop a solution that perfectly fits your company. This creates the foundation for meaningful change.

KNOWLEDGE TRANSFER

Growth through shared knowledge

Process knowledge is our greatest lever for growth. We prepare your team for long-term success. Practical training and processes ensure your company stays efficient and maximizes growth potential.

COLLABORATION

How we drive growth

Create clarity.

In a structured exploration and strategy phase, we analyze your brand, your target audiences, their information and decision paths, and the topics that truly move them.

We identify the content levers that most strongly influence visibility, trust, and conversion – and develop a clear, prioritized roadmap for the next 12 months.

Activate the levers.

We work closely with your teams and implement the critical measures ourselves. This includes content, thought leadership, data-driven formats, content design, digital PR, UX-oriented preparation, SEO work and custom AI content workflows hat ensure quality and make formats scalable.

Which measures we prioritize emerges from the identified potential – not from a fixed service catalog.

Steer growth.

Content marketing isn’t a one-time production process – it’s a growth system, and this is truer than ever in the AI era. We continuously expand your thought leadership, create new touchpoints across all relevant decision phases, and amplify the impact of existing content.

When new opportunities emerge, we adjust course. Our measure isn’t content volume, but relevance, influence, and business impact.

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CONTENT MARKETING SERVICES

How we support you on your growth journey

Strategy Development and Planning

We analyze potential, gather data, and develop solid strategies tailored to your brand. But strategy is just the beginning: together, we put it into action.

Management and Stewardship

We take the lead in execution and ensure concepts become meaningful change. Together, we establish seamless processes, bring stakeholders on board, and embed user centricity in your company’s DNA.

Content Training

Our training is practical, individually tailored to your needs, and empowers your team to independently develop and implement content strategies. This keeps your company flexible and innovation-capable.

Content Audits

Our content strategists show you which pages deliver good performance, where improvements are needed, and which content isn’t working.

Content Creation

Our content team engages with your brand and business model, analyzes demand in detail, and creates matching content. This way, your content hits the mark and creates valuable touchpoints.

Content Design

Our content designers ensure your website visitors have the best possible experience. Offline, everyone knows packaging matters. When it comes to digital content, hardly anyone has this on their radar yet.

Content Distribution & Marketing

Through digital PR, we build contacts for you so your website gains (even) more influence and authority. This is the only way to outpace competitors in search engines and AI search. Additionally, your content is discovered by new users this way and achieves significantly more reach.

Content Performance & Optimization

We continuously check how well your content performs and where/how adjustments might be needed. This builds content assets that permanently satisfy your target audience and thus contribute to your long-term success.

Content Repurposing

Two things are always scarce in content marketing: time and ideas. Sound familiar? We ensure you extract maximum value from your content by repurposing it for different channels.

Client Testimonials

Why the best trust us

Olga Kundius

Digital Traffic & Performance Manager, Nespresso

Working with Evergreen has enabled us to strategically realign Search while simultaneously making our processes significantly more efficient. The audits (UX, technical, and OnPage) identified clear areas for action, allowing us to deploy resources more strategically and systematically expand visibility together with Evergreen Media.

Stefan Pfeiffer

Marketing Manager, Shell

With our strong brand, we thought our target audience knew us and our products, but after the keyword analysis, we saw how much work there still was to do regarding market perception. That was a lot. The Evergreen Media team distinguished themselves through structure, professionalism, and performance, and exceeded my expectations and those of my colleagues.
Der Effekt durch SEO war sehr rasch spürbar, hat sich für uns in jedem Fall gerechnet.

Simon Friedl

Team Lead External Digital Communication, WALTER GROUP

We greatly appreciate working with the Evergreen team! Their professional approach and deep understanding of search engine optimization have been extremely helpful. The team presents themselves as highly competent and delivers transparent and tailored solutions. We particularly appreciate the Tyrolean charm that comes with working with Evergreen Media – a clear recommendation!

Tobias Knebel

Head of Marketing, WALDNER Holding SE & Co. KG

What's it ultimately about? Relevance. For Google as well as in collaboration. The Evergreen Media team focuses on what moves us forward most effectively—highly competent and motivated, with transparent and well-reasoned measures. It became clear very quickly that we want to work with Evergreen long-term. We feel perfectly supported, discover many optimization opportunities together, and oh yes – it's fun too… Absolutely recommendable.

Julia Hornstein

Department Lead Digital Marketing, EGLO Leuchten

The joint potential analysis with Evergreen Media sharpened our strategic direction for the webshop. We recognized how crucial structured and scalable content is for our growth and that we can only sustainably realize this scope through building high-performance content automation workflows.

Anna Lechner

Teamlead E-Commerce, TUI

Through our collaboration with Evergreen Media, we've gained valuable insights and new perspectives that have significantly advanced our digital content strategy. The structured analysis and targeted prioritization of measures have substantially supported our strategic decisions. This has equipped us for the significant AI-driven changes in SEO, enabling us to maintain our visibility and relevance at a high level in the future.

Lukas Werner

Website Manager / Marketing, Janitza electronics

What we particularly appreciate about Evergreen Media is how consistently and clearly they strengthen our AI and Search processes while simultaneously building our internal know-how. Their focused approach helps us reach our strategic goals significantly faster. This creates noticeable momentum for our team.

Anne Krug

Marketing / Communication, IMAGO Technologies

Our collaboration with Evergreen Media has strategically helped us sustainably strengthen our digital market position in the DACH region and USA through a new data-driven foundation. The defined measures in online marketing and content processes enable us to build scalable, quality-assured, and conversion-strong workflows for our entire digital visibility going forward.

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Ready to take your digital brand to the next level?

Let’s talk about your challenges, uncover potential, and grow – no matter what the future brings.

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Frequently Asked Questions

How can content marketing be integrated into our existing marketing and sales processes?

Content marketing creates impact when understood as buyer enablement: What content and tools do customers need along their journey to make decisions? This applies in B2B as well as B2C. The foundation is target audience analysis, market research, personas, customer journey mapping, and a clear brand voice.

This way, content marketing isn’t operated as a separate channel but strategically integrated into marketing and sales processes, creating synergies between demand building, sales support, and brand leadership.

What role does AI play in content marketing, and how does strategic use differ from mere content production?

At Evergreen Media, we don’t use AI for quick mass production – we strategically integrate it into complete editorial processes. With our AI-workflows, including human-in-the-loop, we ensure content is on-brand, based on your company’s specific knowledge, and optimized for search engines and AI search systems like AI assistants and agents.

This creates content that both strengthens your brand and creates impact along the entire customer journey. This is a clear difference from purely automated content creation in ChatGPT without a strategic framework.

What does professional content marketing support cost for mid-market and large companies?

This question can’t be answered universally. At Evergreen Media, focus projects start at €30,000/year. Strategic projects with content marketing, PR, and SEO range between €60,000–150,000. Integrated partnerships for comprehensive digital growth begin above €150,000.

How does collaboration with Evergreen Media work in content marketing – from strategy to production?

Collaboration begins with an exploration and strategy phase: we analyze existing foundations like business goals, marketing goals, target audiences, market research, and customer journey maps, and supplement missing components. Based on this, we develop a tailored content strategy.

Then we map your editorial process in AI-powered workflows with human-in-the-loop to ensure quality, brand voice, and relevance. Once the setup is in place, we move into continuous content production, always closely integrated with your marketing and sales processes.

How flexible are your services? Can we modularly combine content marketing with SEO or PR?

Evergreen Media works modularly. We scope projects across departments, prioritize the biggest growth levers, and can flexibly bundle different business units, budgets, and requirements in a single contract. This means you can start with content marketing and then add further dimensions.

What sets Evergreen Media apart from a traditional content marketing agency?

Evergreen Media bridges the gap between strategy and impact. We develop content strategies based on target audiences, customer intelligence insights, market analyses, and customer journey maps, derived from your business objectives. Instead of isolated projects, we create lasting business impact through strategically integrated content marketing that connects different channels.

What is Evergreen Media?

Evergreen Media is an international digital growth consultancy. We work with mid-market companies, large enterprises, and corporations – including Fortune 50-level organizations – on the targeted development of their digital presence in an AI-powered world.

Our focus is on Search Engine Optimization (SEO), Generative Engine Optimization (GEO), content marketing, digital PR, and paid media. We help companies systematically unlock market potential, strategically manage their digital visibility, and effectively implement digital growth initiatives under real conditions.

To do this, we bridge the gap between strategy and impact. As a strategic sparring partner and steward, we don’t just support companies on a project basis – we take responsibility for continuous progress. At Evergreen Media, strategy, management, and execution are directly interconnected.