Generative Engine Optimization

Name: GEO-Agency
Rating: 5
Author: Olga Kundius

Positioning your brand at the heart of AI-driven customer decisions.

Request Strategy Session

AI search is changing how people buy and decide – in B2C as well as B2B. 72% of consumers use it regularly, and 89% of decision-makers rely on generative AI throughout the buyer journey. Brands that are absent from these conversations lose visibility in the moments when decisions are made.

Evergreen Media® bridges the gap where nearly all digital projects fail: between strategy and execution. We combine the clarity of a consultancy with the impact of a GEO agency, and stay committed until results become reality.

EXPERIENCE

From mid-market to Fortune 50

Evergreen Media® works with leading brands in Europe and globally, from specialized mid-market companies to global corporations.

Our experience ranges from hidden champions in the DACH region to Fortune 50 companies that rely on us to secure AI visibility, market share, and brand leadership.

STRATEGIC DEPTH

Systems thinking instead of AI hype

We don’t develop short-term tactics—we build resilient systems for AI visibility. We connect search data, customer intelligence, buyer journeys, and the mechanics of LLMs and generative engines, prioritizing measures by business impact.

The result is an approach that’s measurable and integrates seamlessly into marketing and sales.

EXPERTISE

First-hand experience

We combine continuous research with ongoing project experience, making new developments actionable early. Alexander Rus drives the topic as one of the leading voices in the DACH region, regularly sharing insights on YouTube and in the press.

This creates clarity in a rapidly changing environment and translates developments directly into effective strategies.

Stewardship

Responsibility through to impact

We see ourselves not just as consultants, but as stewards who take responsibility for the entire process. Our goal is to steer strategies so they create impact under real market conditions.

This means: setting clear priorities, managing roadmaps, and making progress measurable, even when circumstances change.

COLLABORATION

How we work with you

Create clarity.

Generative Engine Optimization doesn’t start with keywords – it starts with people. In a GEO exploration and strategy phase, we analyze audiences, decision logic, and customer journeys in AI systems.

We determine what content, data points, and signals AI models need to recognize your brand as the best solution, and develop a clear roadmap based on this foundation.

Activate the levers.

We work closely with your teams and implement the critical measures ourselves. This includes content, digital PR, technical adjustments, data provision, and everything AI systems need to reliably prefer your brand.

Steer growth.

GEO isn’t a project – it’s an ongoing process. We continuously work on the critical levers across the entire customer journey – from awareness to conversion – and systematically expand your content and structural market leadership.

When new opportunities emerge or AI systems change their behavior, we adjust course. The goal isn’t reaction – it’s active advantage.

Did you know there are three types of generative AI engines?

Systems with training-based approach (e.g., Llama)

These systems generate answers exclusively based on their training data. To influence them, you need to think long-term: expand your digital footprint, implement digital PR strategies, and wait for the next update.

Systems with search-based approach (e.g., Google AI Overviews, AI Mode)

These systems use real-time indexing of websites. The influence is more direct: optimize your visibility in search indexes and ensure your content is among the referenced sources. It’s SEO on steroids, combined with smart content curation.

Hybrid Systems (e.g., Google Gemini, ChatGPT Search)

These systems combine training data and real-time information from the web. For example, if you ask ChatGPT about foundational knowledge, it will use its training data. But if you ask about the best service providers, it draws on current web sources.

OUR GEO Solutions

How we make your brand visible in the AI era

With Evergreen Media®, you get a combination of strategic consulting, operational execution, and AI-powered workflows to make your brand visible in AI search engines and assistants – and keep it there.

1. Derive GEO goals from business objectives

We ensure GEO strategies are directly tied to your business goals, such as leads, sales, and market share along the buyer journey. This makes GEO a project with C-level relevance and secured budget foundation.

A central KPI: Share of Voice in generative answers along your target audience’s customer journey.

2. Prompt mapping along the buyer journey

Together with marketing and sales, we identify the critical questions, objections, and information needs of your target audience and map them to the buying process.

Foundation: sales interviews, customer surveys, customer intelligence, and social listening.

3. Status quo analysis of your AI visibility

Using AI tracking tools like Peec AI, we measure your presence in ChatGPT, Google AI Overviews, Copilot, Perplexity and others.

We determine:

Absolute AI visibility (brand mentions and source citations)
Share of Voice along the buyer journey
Share of Voice by funnel phases
Share of Voice by topics
Presentation and positioning of your brand in AI answers

4. Continuous monitoring

We set up dashboards (Looker Studio, Power BI, or specialized tools) to track your visibility, customer journey coverage, and brand perception monthly. This helps you identify opportunities and risks early.

5. AI workflows for content updates and structure

We develop scalable, AI-powered editorial processes with human-in-the-loop for structured, current, and brand-compliant content.

6. Freshness strategy with 3–6 month cycles

We plan and manage regular content updates, prioritized by readability, structure, data integration, and brand alignment.

Goal: preferred citation by AI assistants and search engines.

7. Digital PR for brand and topical authority

We place your topics in relevant industry media, specialist portals, and comparison platforms to increase external authority – a key factor in AI search.

8. Success measurement & iteration

We measure GEO results through leads & sales, Share of Voice, AI visibility metrics, bot retrievals, and brand mentions. Insights continuously flow into optimizing your strategy to adapt to the dynamic AI environment.

Client Testimonials

Why the best trust us

Olga Kundius

Digital Traffic & Performance Manager, Nespresso

Working with Evergreen has enabled us to strategically realign Search while simultaneously making our processes significantly more efficient. The audits (UX, technical, and OnPage) identified clear areas for action, allowing us to deploy resources more strategically and systematically expand visibility together with Evergreen Media.

Stefan Pfeiffer

Marketing Manager, Shell

With our strong brand, we thought our target audience knew us and our products, but after the keyword analysis, we saw how much work there still was to do regarding market perception. That was a lot. The Evergreen Media team distinguished themselves through structure, professionalism, and performance, and exceeded my expectations and those of my colleagues.
Der Effekt durch SEO war sehr rasch spürbar, hat sich für uns in jedem Fall gerechnet.

Simon Friedl

Team Lead External Digital Communication, WALTER GROUP

We greatly appreciate working with the Evergreen team! Their professional approach and deep understanding of search engine optimization have been extremely helpful. The team presents themselves as highly competent and delivers transparent and tailored solutions. We particularly appreciate the Tyrolean charm that comes with working with Evergreen Media – a clear recommendation!

Tobias Knebel

Head of Marketing, WALDNER Holding SE & Co. KG

What's it ultimately about? Relevance. For Google as well as in collaboration. The Evergreen Media team focuses on what moves us forward most effectively—highly competent and motivated, with transparent and well-reasoned measures. It became clear very quickly that we want to work with Evergreen long-term. We feel perfectly supported, discover many optimization opportunities together, and oh yes – it's fun too… Absolutely recommendable.

Julia Hornstein

Department Lead Digital Marketing, EGLO Leuchten

The joint potential analysis with Evergreen Media sharpened our strategic direction for the webshop. We recognized how crucial structured and scalable content is for our growth and that we can only sustainably realize this scope through building high-performance content automation workflows.

Anna Lechner

Teamlead E-Commerce, TUI

Through our collaboration with Evergreen Media, we've gained valuable insights and new perspectives that have significantly advanced our digital content strategy. The structured analysis and targeted prioritization of measures have substantially supported our strategic decisions. This has equipped us for the significant AI-driven changes in SEO, enabling us to maintain our visibility and relevance at a high level in the future.

Lukas Werner

Website Manager / Marketing, Janitza electronics

What we particularly appreciate about Evergreen Media is how consistently and clearly they strengthen our AI and Search processes while simultaneously building our internal know-how. Their focused approach helps us reach our strategic goals significantly faster. This creates noticeable momentum for our team.

Anne Krug

Marketing / Communication, IMAGO Technologies

Our collaboration with Evergreen Media has strategically helped us sustainably strengthen our digital market position in the DACH region and USA through a new data-driven foundation. The defined measures in online marketing and content processes enable us to build scalable, quality-assured, and conversion-strong workflows for our entire digital visibility going forward.

View all references

Ready to prepare your digital brand for generative AI?

Discover new potential with us and secure your growth – no matter what technologies the future brings.

Request Strategy Session

Frequently Asked Questions

Is SEO dead and being replaced by GEO?

SEO remains the foundation of digital visibility. GEO, LLMO or AEO are extensions, not replacements. Most users still search on Google. Ignoring SEO means losing reach. The effective strategy: master SEO and strategically integrate GEO/LLMO/AEO. Google itself says: “Good SEO is good GEO.”

Why is our traffic declining even though our Google rankings have remained stable?

Googles AI Overviews satisfy information needs directly in search results. Clicks decline even though rankings remain stable. However, purchase demand persists and shifts to other touchpoints in the customer journey.

How do AI search engines (e.g., ChatGPT, Microsoft Copilot, Gemini) influence my brand’s visibility?

AI search engines shift visibility from traditional rankings to mentions in answers. Brands that offer expertise, authority, and current, context-rich content are cited more frequently and thus directly shape their target audiences’ customer journey.

Which KPIs are relevant for GEO and AEO?

The central KPI is Share of Voice in AI search engines and chatbots – such as ChatGPT, Microsoft Copilot, Perplexity, Google AI Overviews, Google Gemini, Google AI Mode, Claude – along the buyer journey. Additionally, website retrieval frequency by AI bots and brand mentions on the web serve as indicators of influence and digital footprint.

How can LLMO be integrated into existing SEO and content strategies without becoming a parallel project?

Don’t start it as a parallel project: LLMO belongs at the center. Integrate it into roadmaps, content governance, and measurement; replace channel silos with answer strategies for AI assistants, because that’s where the customer journey increasingly takes place.

How can I systematically find out where our brand already appears in AI Overviews or LLM answers and where it doesn’t?

Evergreen Media maps relevant prompts for your target audiences along the buyer journey and then creates corresponding dashboards. This shows you where your brand is cited, which topics and phases are covered, and where gaps exist.

How does Evergreen Media integrate AEO and GEO with traditional SEO, content marketing, and PR?

We’re not a traditional AEO and GEO agency that gets lost in details and individual measures. In the strategy phase, we first examine your current AI visibility and identify gaps along the buyer journey. In parallel, we analyze which sources are preferentially cited in your niche.

Based on this, we develop tailored strategies: if a stable SEO foundation is missing, we help build it. If content exists but isn’t AI-compatible, we restructure it with custom-developed workflows. When external sources dominate, we position you strategically in those publications through digital PR.

This creates an integrated approach where traditional SEO, content-marketing, PR and AEO/GEO work together seamlessly.

What sets Evergreen Media apart from a traditional GEO agency in AEO/GEO?

LLMO requires a strategic, cross-channel approach that goes far beyond traditional SEO implementation. Evergreen Media isn’t just a GEO agency executing isolated measures – we’re a combination of consultancy and implementation agency.

We take responsibility for the overall strategy, conduct experiments, continuously adapt to new platforms, and always consider target audiences, customer journey, and business model.

What does professional AEO and GEO support cost for mid-market and large companies?

This question can’t be answered universally. At Evergreen Media, focus projects start at €30,000/year. Strategic projects with AEO or GEO combined with PR and content marketing range between €60,000–150,000. Integrated partnerships for comprehensive digital growth begin above €150,000.

Unfortunately, many GEO agencies lure with cheap offers that don’t deliver desired results or even endanger your own brand. GEO isn’t a one-time project but an ongoing process, because AI assistants and AI search engines are the new gatekeepers of the internet.

What is Evergreen Media?

Evergreen Media is an international digital growth consultancy. We work with mid-market companies, large enterprises, and corporations – including Fortune 50-level organizations – on the targeted development of their digital presence in an AI-powered world.

Our focus is on Search Engine Optimization (SEO), Generative Engine Optimization (GEO), content marketing, and digital PR. We help companies systematically unlock market potential, strategically manage their digital visibility, and effectively implement digital growth initiatives under real conditions.

To do this, we bridge the gap between strategy and impact. As a strategic sparring partner and steward, we don’t just support companies on a project basis—we take responsibility for continuous progress. At Evergreen Media, strategy, management, and execution are directly interconnected.