Paid Media

Name: GEO-Agency
Rating: 5
Author: Olga Kundius

Paid Media that leverages your entire ecosystem – instead of operating in silos.

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Generative AI is rapidly transforming paid media. For CMOs and marketing directors, this means: success no longer comes from silos, but through the orchestrated interplay of all channels.

Those who master this integration secure healthy growth and excellent ROMI. Evergreen Media ensures paid media, SEO, GEO, content and PR work together seamlessly.

RESPONSIBILITY

Consulting with execution power

Evergreen Media doesn’t just support paid media projects in the launch phase – we take lasting responsibility for impact and quality.

We prioritize, recalibrate, and actively steer so budgets deliver maximum impact even under changing market conditions.

INTEGRATION

Paid media without silos

We don’t think of paid media in isolation, but always in concert with SEO, GEO, content, and PR.

This integration maximizes efficiency, reduces waste, and ensures consistent impact along the entire customer journey.

GROWTH FOCUS

Levers instead of channels

Whether search, social, display, or shopping – what matters isn’t the channel, but its contribution to goals.

Evergreen Media identifies the most impactful levers, combines them intelligently, and ensures everything generates growth.

EXPERIENCE

From mid-market to Fortune 50

Evergreen Media works with international corporations as well as strong mid-market companies. This spectrum gives us the experience to efficiently manage even large paid media budgets and make growth possible and measurable in complex structures.

OUR APPROACH

What paid media feels like with us

Trusted Advisor

Strategic sparring partners instead of traditional agency

At Evergreen Media, CMOs and marketing directors work with experienced consultants who bridge the gap between strategy and impact.

We take responsibility, ask the right questions, and develop solutions that create business impact, not just campaign optimization in day-to-day operations.

Return on Investment

Measure success, secure progress

We make paid media measurable, from the first impression to revenue.

With clear KPIs, data-driven attributions, and continuous optimization, we ensure every budget visibly creates impact and delivers long-term ROI.

COMMUNICATION

Communication that enables decisions

We translate complexity into clarity. No empty phrases, but facts, priorities, and recommendations that empower CMOs and marketing directors to quickly make the right decisions.

Are you ready for the transformation through genAI?

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OUR PAID MEDIA SERVICES

What we deliver in paid media

Performance & ROI through Data and AI

We maximize return on paid media with predictive models, automated bid and budget management, and conversion attribution along the customer journey.

This way, every budget is precisely controlled and delivers provable business impact.

Integrated Strategies Across All Channels

We develop paid media strategies that don’t run in isolation but are interconnected with SEO, GEO, content, and PR.

Goal and funnel alignment, audience research, and creative strategy ensure efficiency and create synergies across the entire marketing mix.

Transparent Attribution and Reporting Models

With attribution, reporting, and clear KPIs, we create the transparency CMOs need to confidently control budgets and consistently drive growth forward.

Competitive Advantages Through Continuous Testing

We prevent stagnation through creative refresh, data-driven experiments, and machine learning-supported optimization. This keeps campaigns fresh, responds flexibly to market changes, and ensures long-term impact.

Optimize & Expand Customer Journeys

We think of paid media not just in the last click, but across the entire journey. By connecting awareness, consideration, and conversion, we identify new levers, lower CPAs, and scale existing channels.

Client Testimonials

Why the best trust us

Olga Kundius

Digital Traffic & Performance Manager, Nespresso

Working with Evergreen has enabled us to strategically realign Search while simultaneously making our processes significantly more efficient. The audits (UX, technical, and OnPage) identified clear areas for action, allowing us to deploy resources more strategically and systematically expand visibility together with Evergreen Media.

Stefan Pfeiffer

Marketing Manager, Shell

With our strong brand, we thought our target audience knew us and our products, but after the keyword analysis, we saw how much work there still was to do regarding market perception. That was a lot. The Evergreen Media team distinguished themselves through structure, professionalism, and performance, and exceeded my expectations and those of my colleagues.
Der Effekt durch SEO war sehr rasch spürbar, hat sich für uns in jedem Fall gerechnet.

Simon Friedl

Team Lead External Digital Communication, WALTER GROUP

We greatly appreciate working with the Evergreen team! Their professional approach and deep understanding of search engine optimization have been extremely helpful. The team presents themselves as highly competent and delivers transparent and tailored solutions. We particularly appreciate the Tyrolean charm that comes with working with Evergreen Media – a clear recommendation!

Tobias Knebel

Head of Marketing, WALDNER Holding SE & Co. KG

What's it ultimately about? Relevance. For Google as well as in collaboration. The Evergreen Media team focuses on what moves us forward most effectively—highly competent and motivated, with transparent and well-reasoned measures. It became clear very quickly that we want to work with Evergreen long-term. We feel perfectly supported, discover many optimization opportunities together, and oh yes – it's fun too… Absolutely recommendable.

Julia Hornstein

Department Lead Digital Marketing, EGLO Leuchten

The joint potential analysis with Evergreen Media sharpened our strategic direction for the webshop. We recognized how crucial structured and scalable content is for our growth and that we can only sustainably realize this scope through building high-performance content automation workflows.

Anna Lechner

Teamlead E-Commerce, TUI

Through our collaboration with Evergreen Media, we've gained valuable insights and new perspectives that have significantly advanced our digital content strategy. The structured analysis and targeted prioritization of measures have substantially supported our strategic decisions. This has equipped us for the significant AI-driven changes in SEO, enabling us to maintain our visibility and relevance at a high level in the future.

Lukas Werner

Website Manager / Marketing, Janitza electronics

What we particularly appreciate about Evergreen Media is how consistently and clearly they strengthen our AI and Search processes while simultaneously building our internal know-how. Their focused approach helps us reach our strategic goals significantly faster. This creates noticeable momentum for our team.

Anne Krug

Marketing / Communication, IMAGO Technologies

Our collaboration with Evergreen Media has strategically helped us sustainably strengthen our digital market position in the DACH region and USA through a new data-driven foundation. The defined measures in online marketing and content processes enable us to build scalable, quality-assured, and conversion-strong workflows for our entire digital visibility going forward.

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Want to maximize the full potential of your budget?

We develop paid media plans that leverage data, AI, and cross-channel synergies to turn every dollar into real business impact.

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