AI Overviews Strategy & Execution
Turning search disruption into strategic growth opportunities.
Whether you’re a CMO at a large enterprise, a performance marketer in e-commerce, or an innovative provider of complex solutions – everyone faces the same challenge:
How does your company stay visible when Google delivers the answer itself?
At Evergreen Media®, we help you do exactly that. We position your brand to win in the AI-driven era of search—before your competitors do.
Get expert guidance
Stay ahead in AI search
Those who wait now risk losing valuable organic visibility. We combine SEO strategy, content optimization, and AI insights to ensure your brand not only remains visible but is deliberately positioned as a trusted source for AI Overviews.
Through our experience and data-driven methodology, we help Google recognize your brand as a relevant, authoritative source—before competitors catch up.
RISK MITIGATION
Proactively prepare your brand for the transformation
At Evergreen Media, we don’t have a crystal ball – but it is realistic to expect AI-generated answers to become one of the most important ways people search.
To ensure your brand isn’t caught off guard and forced to react later, it’s critical to understand the potential early on and take the first steps to prepare.
GROWTH OPPORTUNITY
Unlock the potential of generative AI
Where others see risk, we see opportunity. While AI Overviews inevitably lead to fewer clicks, they don’t necessarily mean less revenue.
Our approach helps you appear precisely where your audience seeks information – and engage them through intelligently optimized content. The result: stronger touchpoints and a more powerful brand position in AI-driven search.
KNOWLEDGE TRANSFER
Growth through shared knowledge
We don’t just leave you with a solution – we prepare your team for the future of AI-driven search. Our experts share insights, proven best practices, and exclusive analyses to empower your organization.
Whether through training sessions, workshops, or regular strategy updates, we ensure you benefit directly from our expertise.
APPROACH
How we master this change with you
Lead
Experienced, pragmatic, and solution-oriented
Our experts are not just theorists – we come straight from hands-on practice. With more than 10 years of experience in SEO, content marketing, and digital PR, combined with curiosity and a strong results mindset, we know what works.
We support you with tailored solutions that reflect your specific challenges and market conditions. No one-size-fits-all approaches – just strategies designed for real business impact.
Builder mindset
We believe the best solutions are discovered through experimentation.
Our approach is not based on assumptions, but on continuous testing and iterative optimization. We experiment with different content formats, structuring approaches, and strategic placements to determine what drives maximum visibility in AI Overviews.
Our clients benefit from this research-driven mindset, reflected in data-backed decisions – so you stay one step ahead of the competition.
COMMUNICATION
Honest and collaborative
We believe in clear, honest communication and close collaboration. No jargon, no unnecessary buzzwords – just clear analysis, well-founded recommendations, and transparent roadmaps.
Our goal is to help you truly understand AI-driven search and make the right decisions. That’s why we focus on transparent advisory, regular updates, and open, peer-level exchange.
Ready to count yourselves among the pioneers?
Schedule a free 30-minute strategy session with one of our specialists.
AI OVERVIEW Solutions
What we do
Content Optimization for AI Overviews
We prepare your content so Google is more likely to include it in AI-generated answers. In practice, this means concise, to-the-point copy with a clear structure. Key questions and answers are presented in well-organized sections – using lists, bullet points, or tables where appropriate.
Why this matters: Around 40–61% of AI Overviews already include lists or step-by-step instructions. Structured content therefore has a significantly higher chance of being cited by AI.
By formatting your content accordingly and optimizing it around relevant “who, what, why, how” questions, we substantially increase the likelihood of your pages appearing in AI snippets.
Classic SEO as Foundation
Without strong rankings, there is no place in the AI box. Large-scale analyses show that most cited sources in AI Overviews come from the top 10 search results. That’s why classic SEO remains essential.
We strengthen your site’s core visibility – from page speed and keyword optimization to internal linking – so you rank among the top results for relevant queries. Our SEO support ensures you have the foundation Google’s AI needs to even consider your content.
E-E-A-T and Brand Authority
Google favors trusted, established sources. Domains with strong authority and expertise—reflected in E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) – appear far more frequently in AI Overviews. We help you build and communicate these trust signals.
Through high-quality content and digital PR, we increase the credibility of your digital brand. This positions your company as a recognized authority – an essential prerequisite for appearing in AI Overviews alongside sources like Wikipedia and other established brands.
Continuous analysis and adaptation
The rules of AI-driven search are constantly evolving. We continuously monitor how your content performs and how often it appears in AI Overviews.
Through regular SERP analysis, we identify trends early—for example, new keywords that suddenly trigger AI snippets and adjust your strategy accordingly. We also keep existing content up to date with current information to maintain relevance for Google’s AI.
In short: we respond quickly to change and keep your company one step ahead.
Training and Internal Enablement
If desired, we train your marketing and content teams on how AI-driven search works. By sharing our knowledge, we ensure your organization truly understands—and internalizes – the topic.
This enables you to make informed decisions and retain long-term control over your SEO strategy, with Evergreen Media® as your strategic partner by your side.
Client Testimonials
Why the best trust us
Der Effekt durch SEO war sehr rasch spürbar, hat sich für uns in jedem Fall gerechnet.
Ready to size this opportunity?
Discover new potential with us and secure your growth – no matter what Google changes.