About Alexander Rus
Alexander Rus is the Founder and CEO of Evergreen Media®, where he oversees corporate strategy, thought leadership, marketing, and branding. With a deep understanding of digital market trends and emerging technologies like Generative AI, he is the driving force behind the company’s evolution.
Since 2009, he has focused intensively on SEO, content marketing, and digital PR, supporting businesses of all sizes – from SMEs to Fortune 500 corporations – in their digital growth. Under his leadership, Evergreen Media® has transformed from a specialized SEO agency into an international consultancy for digital growth.
His expertise lies at the intersection of search engine optimization and generative technologies such as ChatGPT, Perplexity, and Google Gemini. By staying at the forefront of technological shifts, he identifies early-stage digital opportunities that allow companies to secure a competitive advantage.
His strategic approach is rooted in a clear principle: “You win or you learn – and then win bigger.” With this mindset, he helps companies adapt their digital brands to changing market conditions, unlock untapped potential, and generate sustainable growth.
Professional Experience
CEO
2012 – Present
Company: Evergreen Media AR GmbH
Focus: Corporate Leadership
Sole Proprietor
2009 – 2012
Company: Alexander Rus
Focus: Affiliate Marketing
Education
Leopold-Franzens-University Innsbruck
2006 – 2009
Field of Study: Computer Science
HTL Jenbach
2001 – 2006
Field of Study: Industrial Engineering
Latest posts by Alexander Rus
Understanding Google AI Mode: Overview & Functions
SEO Trends 2026: Developing Strategies for the AI Era
B2B Marketing Trends & Priorities 2025/2026
Top 10 Marketing Trends and Priorities 2025/2026
LLMO, GEO & SEO Costs: Budgets + Distribution for AI Search