Alexander Rus

Founder, CEO

About Alexander Rus

Alexander Rus is the Founder and CEO of Evergreen Media®, where he oversees corporate strategy, thought leadership, marketing, and branding. With a deep understanding of digital market trends and emerging technologies like Generative AI, he is the driving force behind the company’s evolution.

Since 2009, he has focused intensively on SEO, content marketing, and digital PR, supporting businesses of all sizes – from SMEs to Fortune 500 corporations – in their digital growth. Under his leadership, Evergreen Media® has transformed from a specialized SEO agency into an international consultancy for digital growth.

His expertise lies at the intersection of search engine optimization and generative technologies such as ChatGPT, Perplexity, and Google Gemini. By staying at the forefront of technological shifts, he identifies early-stage digital opportunities that allow companies to secure a competitive advantage.

His strategic approach is rooted in a clear principle: “You win or you learn – and then win bigger.” With this mindset, he helps companies adapt their digital brands to changing market conditions, unlock untapped potential, and generate sustainable growth.

Professional Experience

CEO
2012 – Present

Company: Evergreen Media AR GmbH

Focus: Corporate Leadership

Sole Proprietor
2009 – 2012

Company: Alexander Rus

Focus: Affiliate Marketing

Education

Leopold-Franzens-University Innsbruck
2006 – 2009

Field of Study: Computer Science

HTL Jenbach
2001 – 2006

Field of Study: Industrial Engineering

Latest posts by Alexander Rus

Google AI Mode
Understanding Google AI Mode: Overview & Functions
Last updated: 10. February 2026 · 8 min read
seo-dieses-jahr
SEO Trends 2026: Developing Strategies for the AI Era
Last updated: 10. February 2026 · 10 min read
B2B-Marketing-Trends
B2B Marketing Trends & Priorities 2025/2026
Last updated: 6. February 2026 · 9 min read
Marketingtrends
Top 10 Marketing Trends and Priorities 2025/2026
Last updated: 6. February 2026 · 7 min read
GAIO und LLMO - Optimierung für Chatbots
Large Language Model Optimization (LLMO) Explained
Last updated: 6. February 2026 · 8 min read