About Jingyu Xiao
As a Marketing Data Analyst, Jingyu Xiao brings technical know-how and clear, analytical thinking to the team at Evergreen Media®.
With her experience in web tracking and analysis, she creates structure within complex datasets and transforms them into targeted online marketing strategies—fact-based, solution-oriented, and practical.
Her core responsibilities include the design and optimization of scalable tracking setups across various tools, the implementation of clean conversion tracking, and the development of customized reports and dashboards.
She places particular emphasis on data quality, clear KPI definitions, and GDPR compliance. She translates her insights directly into concrete actions. Her guiding principle: Turning data into decisions.
