Digital PR

Name: GEO-Agency
Rating: 5
Author: Olga Kundius

PR built for visibility and business impact – not just mentions.

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Generative AI is the new gatekeeper of the internet. It determines which brands become visible and which don’t. Communications, PR, and marketing leaders must actively position their topics in the right context to secure relevance, reputation, and control over their own brand.

Evergreen Media® bridges the gap between strategy and execution – with the clarity of a consultancy and the impact of an digital PR agency.

COMPREHENSIVE EXPERTISE

Digital PR, SEO, and content marketing from a single source

Many traditional PR agencies neglect the potential of the online world. We combine modern content marketing with data-driven PR to achieve greater reach, trust, and impact for you.

Our experience with Fortune 500 brands and mid-market companies makes us the partner who finds the critical synergies.

ONLINE PR STRATEGY

Shape the customer journey in an AI-powered world

Together, we develop an online PR strategy that reaches your target audience with precision. With clear focus on your individual goals, we create content that builds trust and authority in an increasingly AI-driven world.

Our digital PR measures accompany your target audience in their internet research, contribute to your SEO-potential with search engines, and increase your visibility in AI assistants like ChatGPT, Microsoft Copilot, Claude, and Google Gemini.

LEADERSHIP AND EXECUTION

Accelerate your path to growth

Ideas are the beginning – we ensure they become lasting successes. Our work turns plans into real progress. With your goals in focus, we unite strategy, planning, management, and concrete execution so you can grow systematically.

DATA-DRIVEN PR

Create meaningful touchpoints worldwide

Transform your products into stories that move and connect. Data-driven PR strengthens your brand, creates media-worthy content, and positions you as an authoritative source.

Use these assets for content marketing and set yourself apart from the competition while building trust and creating sustainable connections.

DIGITAL PR EXAMPLES

What your campaign could look like

COLLABORATION

How we drive growth

Create clarity.

In a targeted exploration and strategy phase, we analyze your target audiences, topics, existing mentions, digital authority profiles, and the relevance of your content in an AI-shaped media landscape.

We identify the topic clusters, formats, and data points with which your brand builds trust, visibility, and mentions in relevant media and AI systems – and develop a clear, prioritized PR roadmap from this.

Activate the levers.

We work closely with your teams and implement the critical PR initiatives ourselves. This includes data stories, digital PR campaigns, targeted pitching, thought leadership, studies, strategic seeding, and building authority and relevance through high-quality publications..

Which measures we specifically choose emerges from the identified potential – not from a fixed service catalog.

Scale impact.

Online PR isn’t a campaign firework – it’s a continuous process. We continuously create new touchpoints, strengthen your thought leadership, and systematically expand your media visibility – in traditional media, specialist portals, digital sources, and AI systems.

When new opportunities emerge or trends shift, we adjust priorities. Our goal isn’t just reach, but relevance, influence, and business impact.

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ONLINE PR SERVICES

How we support you on your growth journey

Data-Driven Digital PR Campaigns

Transform numbers and data into stories that fascinate and inspire. With data-based studies and reports, you create substantive content that appeals to media and reaches your target audience.

Targeted Pitching to Top Multipliers

We prepare your message so top journalists, leading trade magazines, and influenters want to share it. This builds long-term relationships with key figures in the media landscape.

Broad Seeding to Maximize Reach

To guarantee maximum reach, we additionally use broad seeding that goes beyond traditional channels. This tactic not only increases brand visibility but also raises the likelihood of viral effects that carry your message far beyond the originally targeted channels.

Visibility in Relevant Media

We place your brand in journalistic articles and editorial content. Each publication brings you closer to your target audience, creates valuable touchpoints along the customer journey, and increases your authority through backlinks.

Thought Leadership and Expert Positioning

Your expertise becomes visible. With specialist articles, commentary, or interviews, we position you in the most important media in your industry. You build credibility, strengthen your brand authority, and reach your audience where it really matters.

Client Testimonials

Why the best trust us

Olga Kundius

Digital Traffic & Performance Manager, Nespresso

Working with Evergreen has enabled us to strategically realign Search while simultaneously making our processes significantly more efficient. The audits (UX, technical, and OnPage) identified clear areas for action, allowing us to deploy resources more strategically and systematically expand visibility together with Evergreen Media.

Stefan Pfeiffer

Marketing Manager, Shell

With our strong brand, we thought our target audience knew us and our products, but after the keyword analysis, we saw how much work there still was to do regarding market perception. That was a lot. The Evergreen Media team distinguished themselves through structure, professionalism, and performance, and exceeded my expectations and those of my colleagues.
Der Effekt durch SEO war sehr rasch spürbar, hat sich für uns in jedem Fall gerechnet.

Simon Friedl

Team Lead External Digital Communication, WALTER GROUP

We greatly appreciate working with the Evergreen team! Their professional approach and deep understanding of search engine optimization have been extremely helpful. The team presents themselves as highly competent and delivers transparent and tailored solutions. We particularly appreciate the Tyrolean charm that comes with working with Evergreen Media – a clear recommendation!

Tobias Knebel

Head of Marketing, WALDNER Holding SE & Co. KG

What's it ultimately about? Relevance. For Google as well as in collaboration. The Evergreen Media team focuses on what moves us forward most effectively—highly competent and motivated, with transparent and well-reasoned measures. It became clear very quickly that we want to work with Evergreen long-term. We feel perfectly supported, discover many optimization opportunities together, and oh yes – it's fun too… Absolutely recommendable.

Julia Hornstein

Department Lead Digital Marketing, EGLO Leuchten

The joint potential analysis with Evergreen Media sharpened our strategic direction for the webshop. We recognized how crucial structured and scalable content is for our growth and that we can only sustainably realize this scope through building high-performance content automation workflows.

Anna Lechner

Teamlead E-Commerce, TUI

Through our collaboration with Evergreen Media, we've gained valuable insights and new perspectives that have significantly advanced our digital content strategy. The structured analysis and targeted prioritization of measures have substantially supported our strategic decisions. This has equipped us for the significant AI-driven changes in SEO, enabling us to maintain our visibility and relevance at a high level in the future.

Lukas Werner

Website Manager / Marketing, Janitza electronics

What we particularly appreciate about Evergreen Media is how consistently and clearly they strengthen our AI and Search processes while simultaneously building our internal know-how. Their focused approach helps us reach our strategic goals significantly faster. This creates noticeable momentum for our team.

Anne Krug

Marketing / Communication, IMAGO Technologies

Our collaboration with Evergreen Media has strategically helped us sustainably strengthen our digital market position in the DACH region and USA through a new data-driven foundation. The defined measures in online marketing and content processes enable us to build scalable, quality-assured, and conversion-strong workflows for our entire digital visibility going forward.

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Ready to take your digital brand to the next level?

Let’s talk about your challenges, uncover potential, and grow – no matter what the future brings.

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Frequently Asked Questions

What role does digital PR play for our brand awareness in the digital age?

Digital PR increases visibility among decision-makers, provides reach in leading media, and strengthens authority through mentions and backlinks. With AI search and chatbots, it gains additional relevance as brands are cited and perceived more frequently.

What advantages does external digital PR support have compared to an internal PR team?

Evergreen Media combines digital PR with SEO, content marketing and Generative Engine Optimization. Unlike internal teams, we work in a highly performance-driven manner and can guarantee a defined number of publications per campaign.

At the same time, we develop content and campaigns so your brand not only gets publications but also becomes newsworthy. This is a decisive advantage in an environment where AI search and digital visibility depend on mentions and authority.

What does professional digital PR support cost for mid-market and large companies?

This question can’t be answered universally. At Evergreen Media, focus projects start at €30,000/year. Strategic projects with PR, GEO, and content marketing range between €60,000–150,000. Integrated partnerships for comprehensive digital growth begin above €150,000.

What sets Evergreen Media apart from traditional PR agencies?

Evergreen Media doesn’t think of digital PR in silos. We connect PR with SEO, GEO, and content marketing, create cross-channel synergies, and thus simultaneously increase reach, visibility in AI search, and strategic impact on business goals.

What is Evergreen Media?

Evergreen Media is an international digital growth consultancy. We work with mid-market companies, large enterprises, and corporations – including Fortune 50-level organizations – on the targeted development of their digital presence in an AI-powered world.

Our focus is on Search Engine Optimization (SEO), Generative Engine Optimization (GEO), content marketing, digital PR, and paid media. We help companies systematically unlock market potential, strategically manage their digital visibility, and effectively implement digital growth initiatives under real conditions.

To do this, we bridge the gap between strategy and impact. As a strategic sparring partner and steward, we don’t just support companies on a project basis – we take responsibility for continuous progress. At Evergreen Media, strategy, management, and execution are directly interconnected.