About Kathrin Siller
As a Senior Content Strategist at Evergreen Media®, Kathrin Siller supports clients throughout the entire strategic content process: from analysing target audiences and the competitive landscape, through the development of content plans, to quality assurance and performance measurement. Her aim is to understand the brand in all its facets in order to ensure a consistent brand presence across all channels.
She studied German and Romance languages, supplemented by a diploma in marketing and training in stakeholder engagement. After more than a decade as a journalist, she spent eight years in New Zealand working in strategic corporate communications, crisis management and stakeholder management – most recently in the infrastructure sector.
Her experience across different countries, cultures and industries has sharpened Kathrin’s instinct for linguistic nuances as well as her eye for typical pitfalls in brand and corporate communications.
Despite all the strategy and analysis, people are always at the heart of what she does: the person reading the content, and the person she is working with on it. It is often the small details that make a noticeable difference – an eye for what isn’t in the briefing, the one word that sums it all up. Her driving force: seeking out challenges and learning new things, even if that isn’t always the easiest route.
